ueller International has more than 150 senior market analysts and marketing consultants on staff that conduct primary market research in one-on-one interviews with qualified decision makers in the target market(s) of interest to our clients. Studies are conducted on a customized, proprietary basis for each client.
Each day, clients bring to us their most challenging business and marketing problems. Where are the Mega Deals in the next 90 days? Where are the new markets? What's the optimum plan to achieve this year's sales goals? What's the sales closing process that will overcome a tough competitor's win rate? What are the right distribution channels and how should they be recruited and activated? What's the correct positioning and offering? What's the strategy for taking market share from the market leaders?
To answer questions like these, Mueller International has developed a unique and proprietary market research approach that defines the correct and workable marketing plan for each client. Our research methodology not only provides information about what the market thinks, it goes a step beyond to provide the information needed to create "actionable plans." Our clients aren't left with a nice-looking bound book of statistics that sits on a shelf. Our clients are provided with detailed action plans, a road map, that can be implemented to achieve the desired goal. This results in a market-driven marketing plan.
Extensive consulting practice and vertical market expertise exists in each of the following market segments.
Vertical Market Experience (Partial Listing)
Chemical and Petrochemical
Consumer Packaged Goods
Finance and Insurance
Travel and Entertainment
A Secondary Research Analysis is conducted, reviewed, analyzed and critiqued in conjunction with all Primary Market Research Studies. Focus Group studies are also conducted upon request.
The Mueller International market research methodology encompasses a wide range of product development, marketing and sales productivity issues. Mueller International provides extensive market research and consulting services in each of the following areas (partial listing):
Advertising Effectiveness Research
Concept, Copy, and Offer Testing
Customer Perception Research
Infrastructure Planning Research
Market Awareness and Perception Research
Market Needs Assessment
Market Potential Analysis
Marketing Mix Research
New Product Development Research
Opinion Leader Research
Product Development Research
Purchasing Dynamics Research
Response Motivation Research - Message Identification
Sales Channels Research
Sales Conversion Research
Sales Process Research
Strategic Business Planning Research
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For qualified companies, Mueller International will provide a research
presentation overview on the current trends affecting your industry. To
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