Mueller International is a full-service consulting firm, advertising agency, public relations firm, event marketing firm, and direct marketing organization, providing the full mix of promotional programs and services to its clients. We enable companies to create brand identities. We provide promotional design and implementation services for 100% of the marketing mix, and create, design and implement programs in each of the following areas (partial listing):


    Advertising (Print and Electronic)

    Advertising Campaign Design
    Advertising Campaign Testing
    Advertising Effectiveness Reporting
    Advertising Source Selection
    Branding
    Collateral Materials
    Copy Writing
    Film
    Fulfillment
    Graphics

    Illustration
    Image Campaigns
    Internet Marketing
    Media Placement
    Media Planning
    Offer Testing
    Photography
    Response Handling
    Strategic Planning


    Public Relations

    Advertorials
    Branding
    Generating High Volume, Positive Press
    Investor Relations
    Luminary Interviews and Relationship Management (Ongoing contact
       and interface with industry opinion leaders, industry consultants and
       consulting groups, luminaries, editors, journalists, universities, governmental
       regulatory agencies, and other top public relations contacts in the industry)
    Market Identification
    Market Research
    Media Kits
    News Releases
    Positioning
    Press Events
    Promotions
    Public Relations Contacts Relationship Management
    Public Relations Research
    Segmentation
    Strategic Planning


    Collateral Materials Design

    Brochures
    Case Studies
    Corporate Standards
    Logos
    Point of Purchase (POS) Materials
    Promotions
    Proposal Templates and Content
    Sales Collateral
    Sales Presentation Aids
    Sales Presentations
    Standees


    Internet Marketing

    Banner Advertising
    Inter, Intra, and Extranet Planning and Development
    Web-Enabled Applications
    Web Page Design
    Web Site Design: Linking, Hosting, Posting
    State-of-the-Art Programming: CGI, PERL, JavaScript, VBScript, Active-X
    CD-ROM Services
    Database/Web Site Integration


    Trade Show Marketing

    At-Show Programs
    Attendance Generation Programs
    Badging Systems
    Booth Designs, Layouts, Graphics, Production (Strategy For)
    Consulting
    Crowd Gatherers
    Demonstrations
    Hospitality Suites
    Lead Generation
    Post-Show Programs
    Press Announcements
    Press Event
    Pre-Show Programs
    Prospect Qualification Programs
    Registration Systems
    Signage
    Speaking Engagements
    Trade Show Strategy
    Traffic Building Programs


    Seminar/Event Marketing

    At-Event Programs
    Attendance Generation Programs
    Badging Systems
    Branding
    Consulting
    Demonstrations
    Event Strategy
    Lead Generation
    Post-Event Programs
    Press Announcement
    Press Event
    Pre-Event Programs
    Prospect Qualification Programs
    Registration Systems
    Sales Closing Events
    Seminar Materials
    Signage
    Site Selection
    Speaking Engagements
    Traffic Building Programs


    Direct Mail / Direct Marketing

    3-Dimensional Style Direct Mail Programs
    Calls to Action
    Campaign Design
    Database
    Direct Solicitation Style Programs
    Executive Correspondence Style Programs
    Messaging
    Integration with Telemarketing, Telesales, and Telecontact Relationship
       Management
    International Programs
    Lettershop
    Materials
    Mechanicals
    Offer Testing
    Packaging
    Personalized and Non-Personalized
    Photography
    Post Office Requirements
    Package Design
    Printing
    Response Vehicles
    Signatures
    Strategic Planning (How and When to Use)
    Testing


    Telemarketing, Telesales, and Telecontact Relationship Management Programs

    Campaign Development
    Closing Techniques
    Closed-Loop System Management
    Communications Skills Training Programs
    Compensation Plans
    Customer/Prospect/Channel Relationship Management Programs
    "Four Steps of Sales" Telemarketing Process
    Hiring and Recruiting Techniques, Tips and Successful Actions
    "Hot Transfer" Programs
    Inbound Telemarketing
    Infrastructure Assessment
    Lead Generation Programs
    Lead Tracking Programs
    Management Training
    Market Research
    Mega Deal Identification
    Offer Testing
    Organization Management By Statistics
    Outbound Telemarketing
    Performance Metrics
    Program Development
    ROI Scenarios
    Sales Skills Training Program (Using the Telephone)
    Sales Support Function (Closed-Loop Marketing Process)
    Script Development
    Statistical Reporting
    Training Programs


    Types of Programs (Partial Listing)

    Branding
    Broad-Based Programs
    Channels Recruiting, Activation and Management Programs
    Collateral/Fulfillment Programs
    Customer Retention Programs
    Demand Generation Programs
    Direct Sales Programs
    End-User Demand Generation Programs
    End-User Market Share Acquisition Campaigns
    High Potential Account Demand Generation Programs
    Lead Generation Programs
    Market Awareness and Demand Generation Programs
    Mega Deal Demand Generation Programs
    Single Account Penetration Programs
    Tactical Programs

    To receive additional information on the above areas,
    fill out our Web Response Form.


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