ueller International develops and implements Sales Conversion Technologies and Sales Training Programs for domestic and international sales and marketing teams. The development and implementation of the optimum sales process, which includes the programs, tactics and strategies that result in higher win rates and shorter sales cycles, is a proven technology, fully documented in the Sales Conversion Technologies developed by Mueller International.
More than 2000 case studies exist of client programs in action, including specific sales processes that bring in and close the Mega Deals. Provided below is a master list of numerous sales closing programs and processes that have been identified as the ones to replicate or enhance.
Mueller International has developed Sales Conversion Programs (+) for each of the Areas For Improvement (-) identified in the implementation of sales consulting services for our clients. More than 2000 programs have been documented, resolved, and perfected for clients. We can guarantee we'll increase the win rates and shorten the sales cycle timeframes for any company.
Sales Conversion Programs (+)
Advancing the Sales Cycle Through Proper "Next Steps" Planning
and Implementation
Asking for the Order
Board of Directors Breakthrough
Brand Recognition (Establishment of)
Broadening Penetration (While maintaining established support)
Budget Problem Management
Building and Communicating Value Propositions
Case Studies (Techniques for handling)
Coaching and Supporting the "Internal Advocate"
Collateral Fulfillment Programs
Compensation Plans
Competitive Selling Strategies
Competitors' Sales Practices
Continuous Sales Representative/Administrator Interface
Correct Distribution Channel
Customer References (Techniques for handling)
Decision Inhibitors (Identifying and handling)
Decision Maker Breakthrough
Decision Maker Identification
Decision Process Definition (Finding the "real" power structure)
Defining the Optimum Selling Processes (Unique for each client)
Early Entry in the Sales Process
Early Prediction of New Markets
Establishing Market Leadership in Targeted Accounts
Executive Breakthrough Strategies (By percentage)
Executive Presentations
Handling Account Organization Restructuring
Handling the Gatekeepers (Administrators/Executive assistants/Secretaries)
Identification and Development of a Champion in the Account
Identification and Development of Unique Selling Propositions
Increasing the Value Proposition
Information Gathering Processes for Proposal Preparation
Intra-Account Reference Selling
Making the Transition from Closing the Deal to Effective Delivery
Market Awareness Programs
Meeting Strategy Planning Sessions
Mega Deal "SWAT Team" Approach
On-Site Proposal Managers
Positioning (Creating new brand identities/overcoming established brand
positions & mindset)
Pricing Programs
Product Design (Feature, function, fit, quality)
Proper Sales Support Infrastructure
Prospect Profiling and Needs Assessment
Public Relations Programs
Purchasing Dynamics and Organizational Flowcharts by Account
Recruiting Plans, Programs and Requirements
ROI Schedules/Cost Justifications
Sales Training
Scheduling Appointments
Scheduling Next Steps
Selling Process Planning Guides
Selling/Presentation Aids
Seminars/Events
Single Account Penetration Programs
Specifying and Driving the RFP Process
Standards (Creating, establishing, adoption of)
Strategy Mapping (Matching sales messages to the account's
business strategies)
Taking Responsibility for What New Decision Makers Think
Techniques for Getting Through Voice Mail
Techniques to Reach Executives
Win/Loss Analysis/Sales Optimization Actions
Areas For Improvement (-)
Being Half-Hearted in Asking for the Order
Breaking Through to Fewer Decision Influencers than Your Competitors
in the Account
Dropped Balls on Continued Interface with Prospects
Failing to Parallel a Restructuring Within a Target Account
Failing to Understand Newly Emerging Markets or Rapid Shifts in
Old Markets' Attention
Failure to Create "The Business Case"
Forgetting to Advance the Sales Cycle to the Proper "Next Step"
Inadequate Case Studies to Build Credibility
Incomplete Sales Training
Incorrect Identification of True Decision Makers
Ineffective Public Relations Programs, Results in Poor Press
Lacking an Understanding of the Optimum Selling Processes
Late Entry in the Sales Process
Maintaining Narrow Penetration in the Account
Marketing's Failure to Establish Brand Recognition
Missing "Closed Loop" Process that Uses Win/Loss Analysis to Improve
Sales Processes
Missing Decision Process Definition (Not finding the "real" power structure)
Missing Infrastructure to Provide Proper Sales Support
Missing Intra-Account Reference Selling
No "Internal Advocate" in the Prospect's Account
No Communication of Unique Selling Propositions
No Direct Reprisals for Competitors' Sales Practices
No Intra-Account Reference Selling
No Market Leadership Established in Targeted Accounts
No Mega Deal "SWAT Team" Approach
No On-Site Proposal Managers
No Selling Process Planning Guides
No Single Account Penetration Programs
No Standards (Creating, establishing, adoption of)
No Strategy for Handling the Gatekeepers
(Administrators/Executive Assistants/Secretaries)
No Strategy Mapping (Matching sales messages to the account's
business strategies)
No Techniques for Getting Through Voice Mail
No Techniques to Reach Executives
Non-Standard Sales Approaches, with No Proactive Replication of
Successful Actions
Not Recognizing the Board of Directors as Potential Decision Influencers
Not Specifying and Driving the RFP Process
Not Taking Responsibility for What New Decision Makers Think
Poor Preparation for Proposal - Missing Information Gathering Processes
Poorly Understood Competitive Selling Strategies and Sales Practices
Poorly Written, Unimpressive Proposals that Confuse the Prospect
Presentations that Fail to Create Positive Competitive Differentiation
Presentations that Insult or Underestimate the Intelligence of an
Executive Audience
Pricing that Makes Your Company Appear Expensive
Product Design that Fails to Meet the Needs of the Target Market
Rude, Abusive Personalities in Sales
Sales Force Too Timid to Deal Effectively with Senior Executives
Sales Rep Compensation Plans that Fail to Provide Proper Incentive
Slow or Faulty Transition from Closing the Deal to Delivery
Under-Representation at Trade Shows and Seminars
Vague Articulation of Value Propositions
Weak Customer References
Weak, Unappealing, or Unprofessional Collateral Fulfillment Programs
Wrong Distribution Channels
Detailed data exists about each of these areas and how to improve, streamline, and eliminate problems from any one or all of these components of the sales and marketing process. The relevant and applicable data is customized to each organization's areas of need. Training programs are developed and implemented with the sales and marketing teams so that improved sales results are achieved.
Every sales process can benefit from improvements. Substantial improvement in only three or four areas can result in dramatically increased sales closing ratios. The key is to know which ones apply to a specific sales process.
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