ounded in 1979, Mueller International is a unique agency and consultancy that provides sales, marketing and product development services to high-technology, Information Technology (IT), industrial, and commercial marketers. Our clients are typically Fortune accounts or companies whose common denominator is rapid sales growth in the U.S. and worldwide markets. We also handle start-ups that are striving to attain a minimum $100 million revenue target or more within a 1- to 3-year time frame.
Mueller International can guarantee the results of our programs and work on a shared risk/shared reward basis for clients that are interested in long-term partnership relationships. We also work on a project basis.
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We create an Optimum Marketing Environment by providing a comprehensive suite of Integrated Sales and Marketing System solutions. An Integrated Sales and Marketing System is a “market-driven” marketing communications and sales support system that utilizes real-time market input throughout the entire marketing and sales process to optimize each action so that maximum sales revenues are achieved.
All forms of marketing communications to your market—including customers, prospects, channels partners, etc.—should be integrated or blended to ensure a high-impact, consistent message that forwards the overall positioning that you have developed for your company and its products or services. When properly implemented, each marketing communication channel (advertisements, trade shows, direct mail, etc.) provides synergy to the others; each communication reinforces the others, building a compelling message of strength in the minds of your target market. No communications should confuse or otherwise detract from the position you are trying to establish with the market. (On the Integrated Sales and Marketing System Flowchart, this means integrating the marketing process from top to bottom.)
All marketing and sales processes exist on a continuum, all culminating in sold accounts, i.e., in closed revenue for your organization. All actions—from database development, to market research, to the development and implementation of programs, to the handling of responses and fine-tuning of your sales approach—all fit together in a tightly woven web, forming a closely knit marketing strategy. (On the Integrated Marketing System Flowchart, this means integrating the marketing process from left to right.)
Whether you sell through a direct sales force, through complex multi-tiered distribution channels such as value-added resellers, OEMs, dealers, distributors, mass merchandisers, independent representative organizations, or direct by mail, telephone, or the Internet, the Mueller International Integrated Sales and Marketing System can be used to develop and optimize these selling channels.
As the first worldwide marketing organization to perfect the Integrated Sales and Marketing System, Mueller International is uniquely qualified to help companies achieve their sales and marketing goals. During the past 20 years, Mueller International has developed and implemented over 2,000 integrated marketing strategies for clients in the U.S. and abroad for Fortune 1000 companies within the high-technology industry automotive industry, telecommunications industry and government systems, as well as other selected business-to-business and consumer marketers worldwide.
Having helped thousands of companies solve complex marketing and sales productivity problems, Mueller International possesses the expertise to comprehend a company’s marketing challenges fully and provide workable and proven solutions to achieve corporate goals.
Entering into a strategic business partnership relationship with our clients, we work closely with a client’s internal staff to provide the consulting, research, training, development, and implementation services that are needed to achieve their corporate goals. Mueller International can develop and implement the Integrated Sales and Marketing System, in full or in part, on an outsourced basis for a client or can help a client establish this system in-house.
The Mueller International comprehensive suite of services encompasses the entire marketing and sales process. We can and are ready to help you!
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© 1997-2022, Mueller International
Post Office Box 1848
Idyllwild,
California 92549
Telephone: (949) 237-2110