ueller International has compiled over 2,000 case studies of our fully integrated marketing programs in action. You can receive a customized presentation that showcases specific case studies in your industry upon request.
The case study presentation is compiled from our master information system that captures several hundred fields of information on each program. You can select by any field or set of fields in the database, including by vertical market, by channels type, by geography (country), by specific product, by service and solution categories, etc.
The case study database includes important information on all of the following topics for each program implemented:
Client Line of BusinessA description of the client's primary line of business.
Products / Services / SolutionsAn explanation of the products, services, and solutions being marketed and sold by the program.
Executive SummaryAn overview of the entire program in text summary format.
Vertical MarketsMarket segmentation information by program, including industry data, vertical, and horizontal markets pursued.
CountriesGeographic regions of implementation, i.e., by country. Program implementation experience exists for more than 30 countries to date.
ChannelsDistribution channels used to drive demand for the product, service, or solution being marketed, with explanations on how the channels strategy evolved over time. Programs can be selected by the phase of channel implementation:
Channels Recruiting
Requests for information can also be selected by the type of distribution channels, including both direct and indirect sales organizations. Selection criteria exists for each of the following types of sales channels:
Decision-MakersFunctional titles sold to, including all key decision-makers, decision- influencers, the main point of contact through the sales process, and final decision-maker(s). Detailed information also exists where the decisions are made by a committee.
Strategy and TacticsExplanations of the strategic plan and planning process that lead to specific recommendations, action plans, and the marketing/sales implementation tactics. A description of the tactical programs implemented.
PricingThe specific price points and ranges of investment for the products, services, and solutions being sold. You can select case studies based upon product, service, and solution price ranges, ranging anywhere from a component that costs a fraction of a cent to a multi-year services contract ranging in the billions of dollars per deal, and everything in between.
Marketing ProgramsThe marketing programs used to create demand for the products, services, and solutions being sold. This includes the ability to select by each of the following parts of the marketing mix:
Within each of the types of promotional programs, there are many sub-categories within each topic that provide important, immediately leveragable data that is also useful to companies when creating a sales and marketing plan for your organization.
Campaign ClassificationThe campaign categories used to describe the type of program being implemented. A partial list is provided below.
Sales ClosingThe sales process utilized to achieve a specific result and how that process varies by distribution channel.
ResultsThe process for documenting results and closing the loop with the sales teams, including both direct and indirect channels of distribution.
Customized Case Study PresentationIf you would like to receive a presentation with a customized list of case studies, complete this section below to indicate your vertical markets, sub-verticals, distribution channels, and regions/countries of interest to you. A presentation from the relevant case studies will be prepared for qualified companies.
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