Williams Communications
Solutions, LLC (Williams) has become one of the largest providers
of integrated business solutions in North America, both through
internal growth and through several key acquisitions.
In response
to the convergence of the data and voice markets, and to capitalize
on the explosion of e-commerce, Williams has steadily added innovative
products and expanded its wide-ranging service capabilities to build
a leadership position as an integrator of data, voice, and video
services.
Williams partnered
with Mueller International to enhance its integrated marketing program
by implementing several direct marketing campaigns, a three-stage
demand generation and sales conversion program, and an extensive
sales training program to more than 900 sales representatives and
executives. Below is a brief description of two of the direct marketing
campaigns currently in progress. While these campaigns were launched
just recently, sales leads have already begun to pour in and several
early closed deals have been reported.
Sitting
Duck
This first wave
direct marketing campaign features a "Sitting Duck." Its message
is, "Your company can either be on the cutting edge of technology,
or you can be a sitting target for the competition. Let Williams
become your company's true solutions partner for all your business
communication technology needs."
E-verything
Wave two is
the e-verything campaign. This campaign speaks to companies' needs
to integrate all forms of communication technology, including the
Internet, and indicates that Williams can provide "e-verything"
that companies need in communication solutions.
Visit the Williams
Communications Solutions Website
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