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Case Studies

Williams-Sitting Duck Williams-E-verything

Williams Communications Solutions, LLC (Williams) has become one of the largest providers of integrated business solutions in North America, both through internal growth and through several key acquisitions.

In response to the convergence of the data and voice markets, and to capitalize on the explosion of e-commerce, Williams has steadily added innovative products and expanded its wide-ranging service capabilities to build a leadership position as an integrator of data, voice, and video services.

Williams partnered with Mueller International to enhance its integrated marketing program by implementing several direct marketing campaigns, a three-stage demand generation and sales conversion program, and an extensive sales training program to more than 900 sales representatives and executives. Below is a brief description of two of the direct marketing campaigns currently in progress. While these campaigns were launched just recently, sales leads have already begun to pour in and several early closed deals have been reported.

Sitting Duck

This first wave direct marketing campaign features a "Sitting Duck." Its message is, "Your company can either be on the cutting edge of technology, or you can be a sitting target for the competition. Let Williams become your company's true solutions partner for all your business communication technology needs."


Wave two is the e-verything campaign. This campaign speaks to companies' needs to integrate all forms of communication technology, including the Internet, and indicates that Williams can provide "e-verything" that companies need in communication solutions.

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