Fujitsu Personal Systems, Inc.

Fujitsu Personal Systems, Inc., a wholly owned subsidiary of Fujitsu Limited, is the undisputed leader in the Windows pen tablet market. To help the company achieve its mission to extend the benefits of Working Mobility™ to the broadest possible base of workers, Mueller International has developed an Integrated Sales and Marketing program to generate additional demand for Fujitsu's mobile decision support solutions within targeted market segments. The Fujitsu program includes a number of integrated components, including prospect profiling research, database development, 3-dimensional direct marketing, collateral fulfillment, lead generation and distribution, and closed-loop tracking and sales support programs. The "Etch-A-Sketch" campaign (pictured) depicts the central theme for the program—having the right tool for the job—in a very high-impact marketing piece. This message resonates in the marketplace, and is successfully increasing interest in utilizing Fujitsu pen tablet computers for mobile workers. Although this campaign was just launched recently, we are already providing a steady stream of "mega deal" lead opportunities to the Fujitsu sales team. These initial results, coupled with the enthusiasm and commitment of Fujitsu Personal Systems and Mueller International, will guarantee the continued success of this very exciting program and Fujitsu's pen tablets in the marketplace. Receive a presentation with a customized list of case studies! More Case Studies

Copyright © 1997-2005, Mueller International
Post Office Box 54611
Irvine, CA 92619
Telephone: (949) 851-7777
Facsimile: (800) 878-8524
webmaster@muellerinternational.com