What lies at the heart of the world's most successful, most enduring business partnerships? Shared Objectives. Shared Vision. Shared Opportunities. Penske Logistics–a partnership between Penske Corporation and GE Capital, two of the world's most successful and customer-focused companies–proves its commitment to its clients' objectives every day. The aesthetic yet hard-hitting "Shared Vision" campaign pictured here drives this point home in a big way. "Shared Vision" is the name given to Mueller International' wall-to-wall, fully integrated marketing program that is rapidly moving Penske into a leadership position as the source of world-class supply chain management. This multi-faceted marketing approach includes extensive market research with the real decision makers in Penske's target markets, and coordinates the use of advertising, direct marketing, telecontact, ongoing collateral development campaigns, white papers, sales closing tools, and sales force electronic presentations. An additional keystone in the campaign suite is a complete set of armor-piercing, real-life case studies that demonstrate Penske's ability to deliver on its commitments. Shown here is an advertisement from this program, as well as the summary research booklet, "Supply Chain Logistics–A Summary of Candid Interviews with 250 Key Executives in Top U.S. Corporations." In this popular item, CEOs and other senior executives in logistics, operations, finance, information technology and sales, frankly report on the sweeping changes they're making in their supply chains to eliminate waste and improve profitability. This piece provokes thought, pushes hot buttons, and generates excitement, leading to increased lead flow and higher revenues for Penske Logistics. Also displayed is an invaluable and desirable tool: "Supply Chain Logistics–A Planning Guide for Senior Management." This, too, punches all the major hot buttons in the logistics marketplace. However, the actual "guts" of the Planning Guide are not included; to receive the Planning Guide itself, the recipient must respond. Then, as the respondent works his way through the guide, his company's true logistics problems and costs bubble to the surface to be confronted. This extremely powerful strategy has already generated over 200 Class "A" lead opportunities for the Penske sales force–and the program has just begun. The best is yet to come! Penske Logistics and Mueller International-sharing objectives, sharing vision, sharing real opportunities. Visit the Penske Logistics Web site. Receive a presentation with a customized list of case studies! More Case Studies

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