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Case Studies

Litton
Litton - Niagra
Litton - Y2K

Litton Enterprise Solutions (LES) is a leader in IT systems integration and solutions, providing enterprise integration, business solutions, applications implementation, Year 2000 services, and systems management. LES has teamed up with Mueller International to generate higher levels of demands for these services. The promotional campaigns below have resulted in a steady flow of qualified leads to the LES sales force:

Niagara

"Taking Control of the IT Enterprise" is the central theme of this powerful, penetrating "Niagara" campaign. Market research reveals that many senior executives find it increasingly difficult to maintain alignment between the day-to-day IT activities and strategic business goals and objectives. Litton Enterprise Solutions offers real-world solutions to this problem through its wide range of services.

"Year 2000 Flow Chart"

The "Year 2000 Flow Chart" campaign made the target market fully aware of Litton's "cradle-to-grave" capabilities in addressing the Year 2000 needs of today's organizations. The chart describes the LES methodology, and walks through the entire Year 2000 process, from initial impact assessment through final testing and implementation. Litton has the breadth of knowledge and experience it takes to handle a company's complete Year 2000 situation from end to end, or any segment of the problem.

Shared Reward

This campaign promotes LES' willingness to share in its clients' vision with respect to the use of IT. When it comes to outsourcing the platform and applications that run a centralized processing power, you need a partner that will stand beside you in facing the risks, and stick with you to ensure that you reap the rewards.

Sailing

"Whichever way the winds of change blow, LES will be there-fast-to help steer you back on course." In this campaign, LES promotes its teamwork approach to PeopleSoft implementation. LES will be your deck hands to work with your team to find the solutions.

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