Digital Equipment Corporation
	Digital Equipment Corporation and one of its independent software vendors in the electronic computer-aided design (ECAD) market, Cadence Design Systems, Inc., asked Mueller International to develop a Joint Marketing Program for them. The goal of the program was to find software opportunities for Cadence and workstation opportunities for Digital within the ECAD market, and increase sales revenues for both companies by offering a Digital/Cadence solution.
Generated 3,274 qualified prospects for the Digital/Cadence solution. Identified $270,000,000 in potential sales revenue for Digital/Cadence solution. Program far exceeded its original guaranteed response rate of 20%. Program generated over $12 million in sales within the first six months of implementation. Generated 185 RFP opportunities in the sales pipeline at the time of program conclusion.
	Based upon the success of the program, this strategy and implementation methodology was replicated within Digital, both in the U.S. and internationally, for multiple vertical market segments and lines of business, including ECAD (additional segments), MCAD, RDBMS, scientific, manufacturing, facilities management, retail, client/server, wholesale distribution, technical publishing and several others.

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