To successfully launch the NETBuilder Remote Family and help 3Com achieve its goal of market dominance with this new technology, Mueller International developed and implemented an International New Product Launch targeting the U.S. and 15 other countries throughout Europe, South America, and the Pacific Rim.
Achieved 18% response rate from the Direct Mail Pre-Qualification Program, far surpassing the guaranteed 10% response rate.
Generated 1,602 qualified Class "A" leads, exceeding the program goal by 300%.
Identified $400,000,000 in potential sales revenue.
Based upon the success of this campaign to generate qualified opportunities and sales revenue, the program achieved program roll-out status within 90 days of implementation.