|
|
|
|
| To launch the new generation of Philips LCD projectors in the U.S., Mueller International performed an extensive Integrated Marketing effort. Over 400,000 top prospects in the educational and corporate markets (including sales management, human resources, and corporate A/V) were contacted with a robust 3-dimensional direct mail campaign and telemarketing follow-up. This effort yielded over 20,000 Class "A" leads, which were instantly distributed to the tight-knit family of Philips dealers. As a direct result, Philips LCD sales in the U.S. increased eight times over last year's figures. | |
|
|
|
In order to boost the quality and quantity of dealers selling Philips
LCD projectors, Mueller International implemented the "Bloodhound" campaign.
Top pre-selected Pro A/V dealers were targeted and asked to sign up, on
the basis that Philips would "sniff out" leads on their behalf.
Response to the campaign was overwhelming; the Philips dealer family
more than doubled this year as a direct consequence of the campaign.
Receive a presentation with a customized list of case studies! |
|
Copyright © 1997-2005, Mueller International
Post Office Box 54611
Irvine, CA 92619
Telephone: (949) 851-7777
Facsimile: (800) 878-8524
webmaster@muellerinternational.com