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Case Studies

rgis
Wave One - The World's Most Costly Inventory Mistakes.
Wave 2 - Wasting unnecessary time and resources on inventory management is just like burning money.

RGIS Inventory Specialists is the nation's leading provider of inventory services with over 300 offices in North America. In order to ensure continued success and expansion, RGIS teamed up with Mueller International to generate increased levels of demand. Over a period of years, we have produced several effective promotional campaigns:

The World's Most Costly Inventory Mistakes

Wave One featured "The World's Most Costly Inventory Mistakes" -- a highly focused direct mail and intensive telecontact follow-up campaign. This colorful and upbeat piece provides a humorous yet hard-hitting reminder of just how costly errors in inventory strategy and counting can be.

Matchbox

Wave Two pushes the "cost button" even harder, with an oversized matchbook that includes both a wooden match and a real dollar bill. Its message: Wasting unnecessary time and resources on inventory management is just like burning money.

Big Pencil Campaign
Case Studies

Big Pencil Campaign

"No matter how big the pencil is, it's still just a pencil." This campaign is designed to drive prospects into the RGIS sales pipeline by poking fun at the traditional methods of inventory systems and offering cost-effective inventory solutions.

Case Studies

This case study campaign offers some history and quantifiable data on RGIS, through the eyes of some of their clients — Eli Lilly and Company, Paccar Automotive, Inc., a Fortune 100 technology and manufacturing firm, and a fortune 100 global retailer.

All of these campaigns have been extremely successful. To date, several hundred new business opportunities have been generated in the target markets, with rave reviews from the RGIS sales force. Qualified leads continue to roll in today as the RGIS-Mueller International partnership marches into the future.

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